Anti Spam

Unsolicited Email / SPAM Rules and regulations.

Email Director is an email marketing solution that should be used for ‘opt in’ email marketing only. It should not be used for the purposes of ‘SPAM’ and evidence of the system being used for SPAM will result in accounts being suspended or terminated.

If we receive an unreasonable level of complaints from people receiving unwanted emails from your account, this will result in accounts being suspended or terminated.

Using Email Director to send out emails to addresses obtained in any way other than a subscriber opting-in to your list may incur a £250 charge per incident.

General Rules

Emails should only be sent to recipients who have provided prior consent to receiving such emails. Where there is an existing relationship you can send information to the recipient that is related to the product or services that originally agreed to.

Recipients should always have the option to ‘Opt Out’ or Unsubscribe on every email sent.

When sending marketing emails, your identity and contact details should be clear to the recipient.

All emails sent must comply with The Privacy and Electronic Communications (EC Directive) Regulations 2003 which states the following in relation to electronic mail. For details of the full directive go to http://www.opsi.gov.uk/si/si2003/20032426.htm

Use of electronic mail for direct marketing purposes

22. - (1) This regulation applies to the transmission of unsolicited communications by means of electronic mail to individual subscribers.

(2) Except in the circumstances referred to in paragraph (3), a person shall neither transmit, nor instigate the transmission of, unsolicited communications for the purposes of direct marketing by means of electronic mail unless the recipient of the electronic mail has previously notified the sender that he consents for the time being to such communications being sent by, or at the instigation of, the sender.

(3) A person may send or instigate the sending of electronic mail for the purposes of direct marketing where -

(a) that person has obtained the contact details of the recipient of that electronic mail in the course of the sale or negotiations for the sale of a product or service to that recipient;

(b) the direct marketing is in respect of that person's similar products and services only; and

(c) the recipient has been given a simple means of refusing (free of charge except for the costs of the transmission of the refusal) the use of his contact details for the purposes of such direct marketing, at the time that the details were initially collected, and, where he did not initially refuse the use of the details, at the time of each subsequent communication.

(4) A subscriber shall not permit his line to be used in contravention of paragraph (2).

Use of electronic mail for direct marketing purposes where the identity or address of the sender is concealed

23. A person shall neither transmit, nor instigate the transmission of, a communication for the purposes of direct marketing by means of electronic mail -

(a) where the identity of the person on whose behalf the communication has been sent has been disguised or concealed; or

(b) where a valid address to which the recipient of the communication may send a request that such communications cease has not been provided.