Protecting your business through deliverability

Email deliverability is about ensuring requested email is delivered to who it is intended for. Every time an email is sent, the originating IP address gains a level of rating defined by factors such as volume and abuse. Constant monitoring is required to ensure that these reputations are kept intact, a poor reputation can cause a vast proportion of your campaign to not reach it's demographic.

	Delivering on time everytime We have dedicated members of staff carefully monitoring and looking after each of our IP addresses to ensure that your campaigns reach the maximum rate of delivery.
	On the right side of law We are fully CAN-SPAM compliant, and we have features available to ensure that all of our users remain compliant.
	Knowing the right people! Feedback loops and good relationships with each of the major webmail providers (including MSN Live, AOL and Yahoo!) ensure that our deliverability rate to these inboxes remains high at all times.
	Putting our heads together Our system groups similar users on their own IP address, with recognised sending habits keeping the reputation of the IP address high.